When it comes to coffee shops that go above and beyond to create a unique and memorable experience, Bean Theory is one of the best. Recently, we had the pleasure of sitting down with Founder Ben Griggs and Operations Manager Sarah Bristow, to enjoy a delicious coffee while learning about their growing business and the role custom seasonal packaging plays in their success.

About Bean Theory

Bean Theory has quickly become a beloved coffee destination with two stunning locations in and around Cambridge. Their first café is nestled near the idyllic Mill Pond which opened in May last year, and their second site on the Waresley Park Estate - a short drive out of Cambridge - started to welcome customers in June this year. Alongside the estate café, they also operate their own roastery called Hone, which they launched in December to ensure their coffee is roasted to true perfection.

Bean Theory is about serving the best coffee we possibly can,” shares Ben. “But Bean Theory is more than just coffee, it’s about inclusivity, community and creating a space where everyone feels welcome. From students studying all day in Cambridge to cyclists and wild swimmers enjoying the scenic Waresley Park Estate, Bean Theory has become a place for a wide range of customers.

Their approach is all about detail; great coffee, superb machines and equipment, in-depth staff training and adapting to their customers' needs. With 20 team members working across their sites, Ben and Sarah have worked hard to build an adaptable, community-focused brand, which is going from strength to strength.

The Role of Branded Cups

For Bean Theory, custom branded cups aren’t just packaging, they’re an extension of the customer experience.

Everything is about detail, and to have branded cups is really important for us because the customer holds it, it’s the one thing other than the coffee that they take away with them. A lot of people like and comment on the cups, and it’s nice to be able to change their designs. Our regulars really notice it and look forward to December when we have our Christmas cups. It really gives us that edge.

From the beginning, the team knew they wanted branded cups to help their coffee stand out and leave a lasting impression. Especially as there are a number of coffee shops in Cambridge competing for the best brew. The cups represent their brand in the hands of their customers, offering a take-away connection to the Bean Theory experience.

Why NaturePac?

Working with NaturePac for their branded cups has been a game-changer for Bean Theory.

We really like the fact that NaturePac has storage too. That is amazing for us because we can order cups in bigger quantities, which lowers the price. Being able to store large quantities of cups is tricky for us, so NaturePac solves this by monitoring our stock and delivering more cups as soon as we need them.

This seamless process allows Sarah to manage Bean Theory’s packaging needs effortlessly. With limited space on-site, NaturePac’s storage solution has made a huge difference, enabling their team to prioritise quality without worrying about storage constraints.

Seasonal Cups: A Customer Favourite

One thing that stands out at Bean Theory is their love for seasonal branding. On 1st December, their entire store did a magical transformation with Christmas decorations, a festive menu and most excitingly, their custom-branded Christmas cups.

When customers see a change in cups, it has a big impact and builds more of a connection with them. It’s all about keeping things fresh and exciting!

These festive cups have become a highlight for Bean Theory’s regulars, creating a sense of anticipation and joy as the festive season approaches.
 
For Bean Theory, it’s all about creating a memorable and inclusive experience for their customers and custom packaging plays a key role in that. From freshly roasted coffee to festive cups, everything they do is designed to make their customers feel part of something special.

Ready to elevate your Brand with custom packaging?

Bean Theory is proof that packaging can do more than just hold coffee, it can build connections, delight customers and elevate your brand. Ready to create something just as magical for your business? Let’s work together to bring your vision to life!

Learn more about custom cups or Request a sample 😍