The Power of Brand Visibility: How Branded Takeaway Cups Can Increase Your Coffee Shop's Recognition

by James Turton | March 11, 2024

The Power of Brand Visibility: How Branded Takeaway Cups Can Increase Your Coffee Shop's Recognition - Header Image

Imagine this: A busy commuter picks up her morning coffee from your café. She walks through the bustling streets, cup in hand, passing by dozens of people. Your café’s name and logo catch the eyes of several passersby. Without realising it, she's advertising your brand, simply by carrying your branded takeaway cup. 

The Impact of Brand Visibility 

In the sea of coffee shops dotting every corner, standing out is crucial. Brand visibility isn’t just about being seen; it's about being remembered. It turns one-time customers into regulars and passersby into new customers. Research shows that consistent branding across all platforms can increase revenue by up to 23%. 

Why Takeaway Cups? 

A takeaway coffee cup is more than a container; it's a walking advertising board. In the hands of your customers, it travels to offices, parks, and other public spaces, amplifying your reach. This portable branding tool works for you, turning each sip into an opportunity for brand exposure. 

Design Matters 

But a cup isn’t just a marketing canvas; it tells your brand’s story. The design should echo your café's ambiance and ethos. Whether minimalist chic or vibrantly eclectic, ensure it's eye-catching and aligns with your brand identity. Remember, a well-designed cup is a conversation starter. 

Sustainability – A Brand’s Commitment 

Today, a brand's environmental impact is as important as its products. By choosing premium, recyclable cups, you’re not just serving coffee; you’re making a statement about your brand's values. NaturePac’s eco-friendly options let you marry convenience with consciousness. 

Real-life Success Stories 

We have case studies from a number of our custom brand customers. Use the links below to discover more: 

  • Hot Numbers - The Hot Numbers brand is very important to Simon, the owner. Learn how we worked together to ensure brand consistency across all his packaging. 
  • Fitzbillies - Sustainability is at the core of the Fitzbillies brand. Read how this is woven throughout their packaging lines.
  • Art Cafe - Bold branding is the key here. Learn how this is conveyed over to their customers.



Investing in branded cups can be cost-effective and less than you might think (if you use 8 boxes of cups a month, it might even be the same price as having plain cups)! It's an advertising campaign that reaches hundreds daily. The ROI isn’t just in increased sales, but in enhanced brand recognition and customer loyalty. 

Getting Started 

Starting is easy. Consider your brand, your message, and how you want to present it to the world. NaturePac can guide you through choosing the right design and sustainable material for your branded cups. 


Branded takeaway cups are more than just a trend; they're a smart business strategy. They're a subtle yet powerful way to increase your café's visibility, create a lasting impression, and show your commitment to sustainability. Are you ready to let every cup carry your brand's story?